Most small and midsize companies have little leverage in those negotiations, but what happens when both buyer and seller are market heavyweights?
That scenario has played out in the United Kingdom where the country"s largest grocery chain, Tesco, allowed some shelves to go empty after rejecting price increases from major suppliers.
On July 8, Tesco and Kraft said they"d settled their dispute and that Kraft products would be returning to shelves, but neither company would say if prices will go up as part of the agreement.
Inflation in the U.K. is currently at 9.1 percent, its highest in more than 40 years.
The dispute doesn"t directly involve packaging costs, although obviously it will impact suppliers to Kraft Heinz and Mars. It"ll be interesting to see how the standoff plays out in the long term.
An expensive vintage
Inflation also is playing a part in a decision by Japanese beverage distributor Kirin Holdings Co. to provide this year"s French beaujolais nouveau wines in PET bottles rather than glass.
As Reuters reports, the move to switch packaging is being made to cut costs, along with moves by Kirin to reduce the number of varieties available for sale while also doubling prices.
Japan is the top importer of beaujolais nouveau, a variety of wine that is produced soon after the harvest.