1. Data Controller and Contact Information

• Data Controller: LS Mtron Ltd. (including its Spain Branch)
• LS Mtron Ltd. Headquarters Address: LS Tower, 127, LS-ro, Dongan-gu, Anyang-si, Gyeonggi-do, 14119, Republic of Korea
• LS Mtron Spain Branch Address: Calle Nicolas Copernico Ext 1200. Parque Santa Rosa , Int 4. Apodaca, Nuevo Leon, C.P 66613, Mexico
• Contact Email: marketing@lsmtron.com
• Data Protection Contact: marketing@lsmtron.com

2. Purpose of Data Processing and Legal Basis

LS Mtron processes your personal data for the following purposes based on the respective legal bases under the General Data Protection Regulation (GDPR):

• [Essential] Tech Center Visit Reservation Management: To process and manage your Tech Center visit reservation, coordinate schedules, and handle related customer communications, inquiries, claims, or disputes.
• Legal Basis: Article 6(1)(f) GDPR. Processing is necessary for the purposes of the legitimate interests pursued by LS Mtron in managing visit reservations, schedule coordination, and related customer relations. Where processing is necessary to take steps at your request prior to entering into a contract, Article 6(1)(b) GDPR may also apply.
• [Optional] Marketing Communications: To send marketing communications, including new product updates and promotional events, by email and/or SMS, depending on the specific consent you have provided.
• Legal Basis: Your explicit consent under Article 6(1)(a) GDPR.

3. Categories of Personal Data Collected

• Mandatory Items: Company Name, Contact Person Name, Email Address, Contact Number
• Consequences of Non-provision: Provision of mandatory personal data is necessary to process your Tech Center visit reservation. If you do not provide mandatory information, LS Mtron may not be able to process or confirm your reservation. LS Mtron collects mandatory personal data only to the extent necessary for reservation management and schedule coordination.
• Optional Items: Job Title (used to better understand your business role and provide more relevant communication or support)

4. Data Access, Recipients, and Cross-Border Transfer (EU to South Korea)

• Data Access and Recipients: Your personal data may be accessed by authorized personnel of LS Mtron Ltd., LS Mtron Spain Branch, and service providers acting on behalf of LS Mtron, including website maintenance, IT service, email delivery, and SMS service providers (such as our Data Processor, Once Interactive, responsible for website maintenance and data processing on behalf of the Data Controller), where applicable.
• International Transfer: Your personal data will be transferred to, accessed from, and stored in South Korea. Such transfer is made in reliance on the European Commission’s adequacy decision for the Republic of Korea under Article 45 GDPR. Where the adequacy decision does not apply or is no longer available, LS Mtron will rely on appropriate safeguards under the GDPR, where applicable.

5. Data Retention Period

• Reservation-related personal data: Your personal data processed for reservation management will be retained for 1 year from the date of collection to handle the reservation and resolve any related inquiries, claims, or disputes. After this period, the data will be securely and permanently deleted unless further retention is required by applicable law.
• Marketing-related personal data: Personal data processed for marketing purposes will be retained until you withdraw your consent or until it is no longer necessary for the marketing purpose, unless a longer retention period is required by law. After withdrawal of consent, LS Mtron may retain limited information necessary to record your opt-out and prevent further marketing communications.

6. Your Rights and Withdrawal of Consent

• Your Rights: You have the right to request access to, rectification or erasure of your personal data, restriction of processing, data portability, and the right to object to processing, where applicable. You also have the right to lodge a complaint with a competent supervisory authority.
• Withdrawal of Consent: Where processing is based on your consent, you may withdraw your consent at any time, free of charge. You may withdraw your consent by clicking the "unsubscribe" link in marketing emails, replying "STOP" to marketing SMS messages (where available), or contacting us at marketing@lsmtron.com Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.
• Consent Record Keeping: LS Mtron may keep records of your consent and withdrawal for compliance purposes.

7. Automated Decision-Making

LS Mtron does not use your personal data collected through this reservation page for solely automated decision-making that produces legal or similarly significant effects, including profiling.