Michael A. MarcotteFrom left, Paul Benvenuti, Robert Daviduk, Leon Farahnik and J. Scott Saunders, who spoke about the recycling market, at the Plastics News Executive Forum

Naples, Fla. — The U.S. recycling market still has some work to do to meet its goals.

"There needs to be a financial benefit to recycling," Leon Farahnik said March 5 as part of a recycling panel at the Plastics News Executive Forum in Naples. "We can"t live with a 30 percent [PET bottle] collection rate across the country." Farahnik is chairman and CEO of CarbonLite Industries LLC in Los Angeles.

Bottle bills of 5 cents or 10 cents per bottle have been effective at raising recycling rates, according to Robert Daviduk, co-founder of rPlanet Earth in Vernon, Calif. But he added that the U.S. would need a PET recycling rate of around 70 percent to meet the 35 percent post-consumer material target set by some consumer products companies.

"I don"t know how we"re going to meet post-consumer targets without better collection," Farahnik added.

Recyclers need to look at the market for all materials, said Scott Saunders, president and general manager of KW Plastics Recycling in Troy, Ala. But numerous conflicts stand in the way.

"Soft drink companies and cities and [material recovery facilities] are fighting deposit bills," he said. "The soft drink people spend more on fighting deposits than they do on sustainability. And there isn"t the will for bottle bills in the [U.S.] heartland."

Michael A. MarcottePaul Benvenuti, sales manager for Commercial Plastics Recycling Inc. of Tampa, Fla.

Florida has collection problems similar to different parts of the country, according to Paul Benvenuti, sales manager of Commercial Plastics Recycling Inc. of Tampa, Fla. Urban areas have strong recycling volume, but it"s more difficult to generate large streams of recycled material from rural areas.

The panel also commented on plastic straw bans, which became a flashpoint for plastics sustainability in 2018.

"It"s strange how [straws] became a big issue," Farahnik said. "That"s the lowest point of pollution, but it"s created an attack on all kinds of plastic now."

Benvenuti added that recycling rates could be increased if product designers "keep recycling in mind" when designing packages.

Successful recycling efforts also have to be spotlighted, he added.

"People need to see where recycling works and why it works," he said. "We need to get the message out there because it"s not getting out loud enough."